If you are a member of LeadsLeap (if not, why not? It’s completely free and they allow you to advertise on the main site for nothing) you will love this tool I have created.

This tool will create a viral RSS Feed pointing back to your blog.
This is Version 0.1 which only emulates the leads-leap blog.

There are two parts to the tool – a yahoo pipe, which I have created for you, and a wrapper which you must create yourself. The pipe gathers the contents of the original feed and injects your affiliate code.  The wrapper parses the feed containing your LeadsLeap affiliate URL into a more standard format which you can then broadcast. You may also wish to update the feed title and the home page address of the feed.

I’m using FeedBurner as the wrapper for this example.  Lets have a look at the finished output – here’s the web address:

http://feeds.feedburner.com/LeadsLeap

See how the link on each entry contains a referral code?

This is the web address of the Yahoo Pipe that adds the code to each entry:

http://pipes.yahoo.com/torrentfishpipes/leadsleap

You can fill in your own affiliate code here and create an output of the feed injected with your referral links.
Here is the URL that I am using to generate the RSS feed source input with the affiliate code injected:

http://pipes.yahoo.com/pipes/pipe.run?_id=6b93c7457b8536030565d432fe6f3d32&_render=rss&refid=logicfish

You should change the “refid” parameter to your own LeadsLeap referral identifier.
Next, you should create a wrapper feed in FeedBurner for example.
Use the address of the above feed as the source in feedburner;  then go through the other options to setup the feed to your preferences.

And that’s it!

Join LeadsLeap for free – Click Here.

Here’s a badge created from the pipe

The next version of this tool will feature other sites that have both a referral and an RSS feed. It will be also have the ability to create HTML/PHP wrappers around feed entries, which will allow you to add, for example, lead capture devices and pop-ups to your RSS feed output.
And, it will be able to publish feed entries automatically on twitter and facebook, and will publish the feed on “ping” services such as pingoat, and will be able to produce an HTML render in PHP or Javascript.

If you would like immediate notification on updates to this tool, and also get a free RSS broadcast submitter for your desktop, please submit the form below.

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I am assuming a basic knowledge of web and web2 technologies;  these articles are intended to assist users in updating their projects to be ready for web3.

Basic concepts

URI

When using semantic information architectures,  any artifact may be addressed by a symbol known as a URI or “unique resource indicator”.  By artifact we mean any kind of information at all.

For example “rdf:type”  is a property that may exist for any meta data;  it is referenced by the following URI “http://www.w3.org/1999/02/22-rdf-syntax-ns#type”.  In this case, the URI is also a URL meaning that you can go to this address in your browser (unless you can  read xml/rdf or you are a machine, this will not make much sense).  However, there is no requirement for a URI to address anything over the internet. nor for it to return anything meaningful  if it does.

A URI is similar to a URL in that it has the same token structure.  However a URL is assumed to be directly addressable over the internet, whereas a URI is an identifier.  URIs will often start with “http:” – this is merely a convention and does not mean that any web content will exist at that location.

Meta-Data

Meta-data means information about information.   Humans do not generally use meta-data themselves, however to classify documents using machines, we need an easy way to identify which information is contained in which document.  We also need to be able to embed information in the document.

For example, say we have document X.  Within X, part of the text will represent the title of the document, part will represent for example the author, and so on.  A human may easily discern which part of the text refers to which type;  however, for a machine there exists no easy way to distinguish parts of the document.   For this reason we use meta-tags, either within the document or in a separate meta-document, to tell the machine that part A refers to the title, part B to the author, C to the date.

The semantic web exisits to define meta-data around data that we already have, and to create concept maps called ontologies, describing the various types of meta-data.

Ontologies

An ontology represents a classification system by which we may categorize meta-data.  For example, the Dublin Core ontology contains properties such as “dc:title” and “dc:author” which refer directly to the title and the author of the document respectively.

Ontologies, and meta-data, are arranged in structures known as graphs.  Within these structures we have two types of entity;  nodes and arcs.  Nodes represent individuals or items within the graph;  arcs represent the relations between them.  A node has an identifier (in RDF we use the URI to identify any unique instance);  an arc has two nodes (in RDF we call these Subject and Object) and a predicate which specifies the type of relation,.  For example, “rdf:instanceOf” represents a predicate which links an individual to the definition of the type that the individual represents.

A URI forms a functional identifier for a node;  that is, any two elements with the same URI, refer to the same node.

Types

Any individual in Web3 must have a type;  we specify the type using the “instanceOf” property (in rdf).  Basic types are simple definitions, for example we may create a type “car” which has a supertype “automobile”.  However the semantic web allows us to create more complex types using built-in rules; if our software has inferencing capabilities. we may make full use of these.  Here is an example:  we can define a type “4 wheeled objects” where the property “numberOfWheels” is equal to 4.  If we create an individual, and assign it the property “numberOfWheels” with the value 4,  our software will automatically infer that our individual is a member of the type “4 wheeled objects” with no further effort on our part.

Properties

Properties are assignments of some artifact, to another artifact.  Two types of properties exists;  object properties, where the value of the property represents another individual, and data properties, where the value of the property represents a known data type such as string or integer.  Much like types, properties may be arranged in a heirarchy with the more general properties higher in the graph.

Individuals

An individual represents an instance of a type;  this is similar to an “object” in oop.  Basically, it represents a single “thing” rather than a type of thing.

Core Ontologies

There now follows a list of the most common ontologies

Dublin Core

Basic meta-data such as author, copyright, and other document related artifacts.

FOAF – Friend-of-a-friend

This ontology deals with relationships between people.  For example, I could use “foaf:knows” in my document when linking to the homepages of people that I know.

SIOC Senantically Interlinked Online Communities

Similar to FOAF;  allows me to specify metadata relating to social networking.

SKOS Simple Knowledge Organization System

Deals with concepts, and allows classification by grouping concepts into schemas.  One may also specify semantic relationships between concepts; for exmaple,  the “skos:broader” property links to a conecpt more general that the concept it links from (ie trees->plants, kilogram->wieght measurement, fly->insect).

Hopefully this basic guide will start you off;   in the next part of the series, I will explain the various formats that may be used to express semantic meta data,  and show you how to start using these right away in your web content.

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Here is a list of my favourite features – there are many more.

• Member dowloads which  includes an auto-respnder script.
• LeadsLeap have great blog with a many interesting posts on all aspects of marketing..  Here’s an article on passive income.
• You can advertise for fr?ee on the site.
• They provide an excellent link tracker  that allows you to mask the destination URL and title, as well as adding your own toolbars.

To find out more about LeadsLeap,  read this report called One Signup A Day Stragey.

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