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	<title>Logicfish &#187; Search Engine Optimization Firms</title>
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		<title>How to Create Unique Content from Scratch</title>
		<link>http://logicfish.me.uk/2009/09/how-to-create-unique-content-from-scratch/</link>
		<comments>http://logicfish.me.uk/2009/09/how-to-create-unique-content-from-scratch/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 12:26:59 +0000</pubDate>
		<dc:creator>Mark Fisher</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Search Engine Optimization Firms]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Content-control software]]></category>
		<category><![CDATA[Duplicate content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Private label rights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://logicfish.me.uk/?p=166</guid>
		<description><![CDATA[One of the best ways to sell and market products is by publishing articles and reviews containing links to your product.  However it is not always easy to create those articles; if you copy existing articles, such as PLR or articles from sources such as ezinearticles.com, you will find that your site does not [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 210px"><a href="http://ezwealthcreation.co.uk/articlerewriter.php"><img class="tw_selimg" title="search engines" src="http://www.freebase.com:80/api/trans/raw/guid/9202a8c04000641f8000000004fbe5bf" alt="Source: Freebase" width="200" height="200" /></a><p class="wp-caption-text">Source: Freebase</p></div>
<p>One of the best ways to sell and market products is by publishing articles and reviews containing links to your product.  However it is not always easy to create those articles; if you copy existing articles, such as <a class="zem_slink" title="Private label rights" rel="wikipedia" href="http://en.wikipedia.org/wiki/Private_label_rights">PLR</a> or articles from sources such as ezinearticles.com, you will find that your site does not rank highly and may even be penalised by <a class="zem_slink" title="Web search engine" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_search_engine">search engines</a>.  This is because of the <a class="zem_slink" title="Duplicate content" rel="wikipedia" href="http://en.wikipedia.org/wiki/Duplicate_content">duplicate content</a> rule &#8211; a search engine only ranks the first site it finds for any particular piece of content; other sites with the same content are ignored.<br />
So, how do we get round this?<br />
The answer is quite simple.  We utilise a process known as &#8220;<a class="zem_slink" title="Spinning (textiles)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Spinning_%28textiles%29">spinning</a>&#8220;.  Using clever <a class="zem_slink" title="Computer software" rel="wikipedia" href="http://en.wikipedia.org/wiki/Computer_software">software</a>, we can rewrite existing articles and produce content that appears to be unique because the software <a class="zem_slink" title="Switch" rel="wikipedia" href="http://en.wikipedia.org/wiki/Switch">switches</a> between sets of words that are known <a class="zem_slink" title="Synonym" rel="wikipedia" href="http://en.wikipedia.org/wiki/Synonym">synonyms</a>.  We can also switch between phrases.<br />
Our recommended choice of software for this is <a href="http://ezwealthcreation.co.uk/articlerewriter.php" target="_blank">Magic Article Rewriter.</a><br />
Starting with a piece of content,  we select words or phrases, and &#8220;spin&#8221; them, which replaces the text with sets of matching synonyms.  Some software can do this automatically but often the results do not make sense &#8211; it is far better to do this manually.  Typically you will need to spin arouned 15-30% of the text in order to get around the duplicate content <a class="zem_slink" title="Content-control software" rel="wikipedia" href="http://en.wikipedia.org/wiki/Content-control_software">filter</a>.  You can then create many copies of the article and post these to various sites around the internet, promoting your product and drawing traffic to your <a class="zem_slink" title="Sales" rel="wikipedia" href="http://en.wikipedia.org/wiki/Sales">sales</a> pages.</p>
<p>And that&#8217;s it!</p>
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