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Viral Leads-Leap RSS Feed Emulator – Broadcast Your LeadsLeap Referral URLs

A helpful tool to create and broadcast an RSS Feed containing your own LeadsLeap  referral links.

If you are a member of LeadsLeap (if not, why not? It’s completely free and they allow you to advertise on the main site for nothing) you will love this tool I have created.

This tool will create a viral RSS Feed pointing back to your blog.
This is Version 0.1 which only emulates the leads-leap blog.

There are two parts to the tool – a yahoo pipe, which I have created for you, and a wrapper which you must create yourself. The pipe gathers the contents of the original feed and injects your affiliate code.  The wrapper parses the feed containing your LeadsLeap affiliate URL into a more standard format which you can then broadcast. You may also wish to update the feed title and the home page address of the feed.

I’m using FeedBurner as the wrapper for this example.  Lets have a look at the finished output – here’s the web address:

http://feeds.feedburner.com/LeadsLeap

See how the link on each entry contains a referral code?

This is the web address of the Yahoo Pipe that adds the code to each entry:

http://pipes.yahoo.com/torrentfishpipes/leadsleap

You can fill in your own affiliate code here and create an output of the feed injected with your referral links.
Here is the URL that I am using to generate the RSS feed source input with the affiliate code injected:

http://pipes.yahoo.com/pipes/pipe.run?_id=6b93c7457b8536030565d432fe6f3d32&_render=rss&refid=logicfish

You should change the “refid” parameter to your own LeadsLeap referral identifier.
Next, you should create a wrapper feed in FeedBurner for example.
Use the address of the above feed as the source in feedburner;  then go through the other options to setup the feed to your preferences.

And that’s it!

Join LeadsLeap for free – Click Here.

Here’s a badge created from the pipe

The next version of this tool will feature other sites that have both a referral and an RSS feed. It will be also have the ability to create HTML/PHP wrappers around feed entries, which will allow you to add, for example, lead capture devices and pop-ups to your RSS feed output.
And, it will be able to publish feed entries automatically on twitter and facebook, and will publish the feed on “ping” services such as pingoat, and will be able to produce an HTML render in PHP or Javascript.

If you would like immediate notification on updates to this tool, and also get a free RSS broadcast submitter for your desktop, please submit the form below.

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Web 3.0 for beginners

In this series of articles I will explain the basics of Web3.0, often called the semantic web, and how to start using future technologies now on your site.

I am assuming a basic knowledge of web and web2 technologies;  these articles are intended to assist users in updating their projects to be ready for web3.

Basic concepts

URI

When using semantic information architectures,  any artifact may be addressed by a symbol known as a URI or “unique resource indicator”.  By artifact we mean any kind of information at all.

For example “rdf:type”  is a property that may exist for any meta data;  it is referenced by the following URI “http://www.w3.org/1999/02/22-rdf-syntax-ns#type”.  In this case, the URI is also a URL meaning that you can go to this address in your browser (unless you can  read xml/rdf or you are a machine, this will not make much sense).  However, there is no requirement for a URI to address anything over the internet. nor for it to return anything meaningful  if it does.

A URI is similar to a URL in that it has the same token structure.  However a URL is assumed to be directly addressable over the internet, whereas a URI is an identifier.  URIs will often start with “http:” – this is merely a convention and does not mean that any web content will exist at that location.

Meta-Data

Meta-data means information about information.   Humans do not generally use meta-data themselves, however to classify documents using machines, we need an easy way to identify which information is contained in which document.  We also need to be able to embed information in the document.

For example, say we have document X.  Within X, part of the text will represent the title of the document, part will represent for example the author, and so on.  A human may easily discern which part of the text refers to which type;  however, for a machine there exists no easy way to distinguish parts of the document.   For this reason we use meta-tags, either within the document or in a separate meta-document, to tell the machine that part A refers to the title, part B to the author, C to the date.

The semantic web exisits to define meta-data around data that we already have, and to create concept maps called ontologies, describing the various types of meta-data.

Ontologies

An ontology represents a classification system by which we may categorize meta-data.  For example, the Dublin Core ontology contains properties such as “dc:title” and “dc:author” which refer directly to the title and the author of the document respectively.

Ontologies, and meta-data, are arranged in structures known as graphs.  Within these structures we have two types of entity;  nodes and arcs.  Nodes represent individuals or items within the graph;  arcs represent the relations between them.  A node has an identifier (in RDF we use the URI to identify any unique instance);  an arc has two nodes (in RDF we call these Subject and Object) and a predicate which specifies the type of relation,.  For example, “rdf:instanceOf” represents a predicate which links an individual to the definition of the type that the individual represents.

A URI forms a functional identifier for a node;  that is, any two elements with the same URI, refer to the same node.

Types

Any individual in Web3 must have a type;  we specify the type using the “instanceOf” property (in rdf).  Basic types are simple definitions, for example we may create a type “car” which has a supertype “automobile”.  However the semantic web allows us to create more complex types using built-in rules; if our software has inferencing capabilities. we may make full use of these.  Here is an example:  we can define a type “4 wheeled objects” where the property “numberOfWheels” is equal to 4.  If we create an individual, and assign it the property “numberOfWheels” with the value 4,  our software will automatically infer that our individual is a member of the type “4 wheeled objects” with no further effort on our part.

Properties

Properties are assignments of some artifact, to another artifact.  Two types of properties exists;  object properties, where the value of the property represents another individual, and data properties, where the value of the property represents a known data type such as string or integer.  Much like types, properties may be arranged in a heirarchy with the more general properties higher in the graph.

Individuals

An individual represents an instance of a type;  this is similar to an “object” in oop.  Basically, it represents a single “thing” rather than a type of thing.

Core Ontologies

There now follows a list of the most common ontologies

Dublin Core

Basic meta-data such as author, copyright, and other document related artifacts.

FOAF – Friend-of-a-friend

This ontology deals with relationships between people.  For example, I could use “foaf:knows” in my document when linking to the homepages of people that I know.

SIOC Senantically Interlinked Online Communities

Similar to FOAF;  allows me to specify metadata relating to social networking.

SKOS Simple Knowledge Organization System

Deals with concepts, and allows classification by grouping concepts into schemas.  One may also specify semantic relationships between concepts; for exmaple,  the “skos:broader” property links to a conecpt more general that the concept it links from (ie trees->plants, kilogram->wieght measurement, fly->insect).

Hopefully this basic guide will start you off;   in the next part of the series, I will explain the various formats that may be used to express semantic meta data,  and show you how to start using these right away in your web content.

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How to Create Unique Content from Scratch

Source: Freebase

Source: Freebase

One of the best ways to sell and market products is by publishing articles and reviews containing links to your product. However it is not always easy to create those articles; if you copy existing articles, such as PLR or articles from sources such as ezinearticles.com, you will find that your site does not rank highly and may even be penalised by search engines. This is because of the duplicate content rule – a search engine only ranks the first site it finds for any particular piece of content; other sites with the same content are ignored.
So, how do we get round this?
The answer is quite simple. We utilise a process known as “spinning“. Using clever software, we can rewrite existing articles and produce content that appears to be unique because the software switches between sets of words that are known synonyms. We can also switch between phrases.
Our recommended choice of software for this is Magic Article Rewriter.
Starting with a piece of content, we select words or phrases, and “spin” them, which replaces the text with sets of matching synonyms. Some software can do this automatically but often the results do not make sense – it is far better to do this manually. Typically you will need to spin arouned 15-30% of the text in order to get around the duplicate content filter. You can then create many copies of the article and post these to various sites around the internet, promoting your product and drawing traffic to your sales pages.

And that’s it!

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Web page editors for Windows and Linux

Here is a brief rundown of the best free web page editors for windows and linux:

WYSIWYG Editors

These editors include a preview of the web page, and allow you to edit page elements directly in-place on the page.

However, the previews are never quite the same as the actual page displayed by the browser and should only be used as a guide.  These editors are great for pages using html formating, generally composed of tables with fixed size rows and columns.  Formating is generally done inline with much less use being made of external stylesheets.  Use these editors if you are doing static html such as landing pages, click-throughs and small sites with only one or two articles.

Having said that, Amaya from W3C features extensive CSS editing capabilities and an inline editor.  The renderer however is specific to Amaya so you must preview your pages in firefox to see how they will look online.  This is always advisable anyhow.

Kompozer (formerly NVU)

This is from the mozilla authors and incorporates an embedded firefox preview.  An FTP uploader is included a-la dreamweaver; however I find these unecessary because they are never quite as easy to use as standalone FTP tools such as FileZilla and CuteFTP.

The in-place editor is great; its based on the gecko engine which powers firefox and others, and so it gives you an almost exact preview of your how your site will look online.

Unfortunately this software seems to be rather unstable on both linux and windows, and development seems to have ground to a halt.  This is OK if you dont mind saving your work as you edit, and restarting the editor every time it breaks.   You may find that the advantages of the embedded browser and the in-place editor make this worth your while.

Amaya

Source: Freebase

Source: Freebase

This one is from w3 (the www consortium) and has its own page renderer called libwww.  Pages built using this package may not look the same as in firefox – you should always check your pages in all browsers anyway before you upload them.

The great thing about Amaya is that you can edit any page whilst you are browsing.  You can switch between browse and edit modes.

Amaya makes a lot of use of inline CSS;  for example, when the user bolds some text, instead of using depracated tags such as “<b></b>” amaya will create a “<span></span>”  element and insert the style inline using the style attribute.  This makes it much easier to separate formatting from layout;  you can extract the inline styles and create css classes which you can then apply to any page element.

It has a UI unlike most other software,  which takes some getting used to,  designed for fast editing using keyboard shortcuts.

Amaya lacks any support for frames or javascript, but does support SVG, math, and scientific notation, on top of its support for html and css.

Amaya is published by the w3c (worldwide web consortium).  Binary releases are here, and the source code can be downloaded here.

The Eclipse Web Tool Platform

Eclipse WTP has a built in page editor but this is not as accessible as other software.  The html editor is much better and eclipse has a built in web browser, so these are better used together rather than the in-place editor, until the team release an improved version.

HTML Editors

These editors are for editing html source code and do not feature in-place editing;  they do however feature extensive html helper functions and are great for editing javascript, and dom-based pages which utilize css for the formating and html for the layout.

BlueFish

Bluefish is a fairly compact html editor providing all the functions you  need to edit html by hand.  It is great for advanced authors because of the lack of restrictions (you can include non-html code without difficulty) and its simplicity makes it great for small systems.  It has an extensive feature set, including suport for most common language protocols.

On linux you should install it using your distributions package manger, or you can download the sourcecode from the website here.

On windows you can download a port from Google Code here.

Eclipse Web Tools

The html editor is fine and makes full use of the eclipse UI features, such as code-complete, auto-suggest, outline and properties views, and is pretty much complete in terms of its html implementation.    Eclipse  WTP also contains a javascript editor with library support, and a php editor is available again with library support.  It is mainly a developers platform and is not directly set up for website creation. – you may have to download additional tools and do some configuring.  If you run your own servers or create software in any language, eclipse will do the bulk of the workload and is easy to extend with its system of features, plugins and web-based update sites.  FTP support is also available, as is shell access and a multitude of other services, using the RSE (Remote Systems Explorer) which is also fully extensible.

Eclipse does have an inline page editor but it is not really production ready – selecting areas is quite difficult because the autonavigation does not work as well as it could, and  the preview pane will often hide page elements and gets the sizes wrong.

Eclipse can be downloaded via the main site at eclipse.org.

Conclusions

All in all, amaya is the easiest to use out-of-the-box, and is great for creating simple pages very quickly especially when they are based on existing pages.  It has no dynamic capabilities or script support.

Amaya will get you going  fast and is small enough not to interfere with other processes;  it fails on certain code but not too often; when it fails it simply vanishes and does not seem to bring down the entire system.  And it keeps backups.  If you want to be sure of w3c compliance, check your pages in Amaya.

Komposer is great for testing html/javascript combinations, and for composing html tahle based pages; it is a “poor mans dreamweaver”.  Instability is the main failing point of this tool;  development seems to have become stagnant.

Bluefish will take you places no other editor can with its ability to open 3000+ files; regex find and replace with subexpressions; wildcard file open; inline pipes using external tools such sed, awk or your own bash script; custom dialogs and key bindings, and it is very compact fitting neatly into your backpack.  This link is to the full feature list.

I`ll stick with eclipse for my php and javascript, use amaya to create layouts, kompozer for my landing pages and for page templates, bluefish for fast and easy direct editing of the source code.

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LeadsLeap offer some great opportunities and bonuses

One of the sites that I find myself using a lot is LeadsLeap.

Here is a list of my favourite features – there are many more.

  • Member dowloads which  includes an auto-respnder script.
  • LeadsLeap have great blog with a many interesting posts on all aspects of marketing..  Here’s an article on passive income.
  • You can advertise for fr?ee on the site.
  • They provide an excellent link tracker  that allows you to mask the destination URL and title, as well as adding your own toolbars.

To find out more about LeadsLeap,  read this report called One Signup A Day Stragey.

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LogicfishWhat would you like to know?